Just to keep owners informed, these were the questions re marketing that we were trying to address on today’s AGM zoom. Unfortunately the suggestion from Mr Hedley was that too little notice had been given. So for the sake of transparency here’s the relevant questions. Ongoing questions for the board re marketing. When referring to Sykes we note the following… “We are delighted to announce that we have been awarded 'Best UK Holiday Cottage/Self Catering Booking Company' at the British Travel Awards for 2020, for an amazing 8th consecutive year.” With this in mind, could Underscar feature on Sykes marketing website with a banner link? Could this be a possible point for discussion with Sykes? (We noted from the zoom session that ongoing discussion with Sykes is due next Wednesday, so we look forward to updates). Why is that when you Google 5* self catering in Keswick, Underscar doesn’t appear? Could this be addressed? It has been stated that the Keswick Tourist Association are marketing Underscar, so does this mean that when a potential renter who has no prior knowledge of Underscar approaches the tourist association in person for accommodation in or near Keswick ( such as the provision at Main Street in Keswick or the Information Centre at Moot Hall in Keswick), searching for self catering accommodation for any given dates, that they will be directed to the Underscar website as one of several options? If not, could this be resolved by discussions with the Keswick tourist association and the information centre in Keswick to coordinate such, and thereby lift the profile of Underscar ( especially given Underscar’s five star accommodation) , to maximise Underscar’s marketing potential? There appear to be many who sadly have no prior knowledge of Underscar so every opportunity to reinforce this Keswick self catering option from the various tourism outlets in Keswick would be of great benefit. With regard to Ian Hanley’s question we have the following suggestion… At present the HOTL website has a very small reference to Underscar on the banner heading, (easily missed and is meaningless to those who are unaware of Underscar in the first place), so when you key Keswick into the HOTL search it brings up a list of other properties and makes no mention of the Underscar website within the list of available list of properties. Could this be corrected by having UNDERSCAR as a default property option that appears every time someone chooses the Keswick search option, alongside the other available individual properties, and underneath this property title provide a brief description of the 5* self catering development together with the link to our Underscar website ( with explanation that there are 25 properties to choose from within this development across a whole range of dates). And wouldn’t this prove an ideal means of bringing Underscar to the attention of a far wider range of potential renters seeking accommodation in the Keswick region which in due turn could also assist sales? We hope this helps as a possible way forward to improve the marketing of Underscar rentals and sales..